New Product Development plays a key role in overall business performance

Many of us recognise that successful new product development plays a key role in overall business performance but what do you do if you are a small manufacturer and without the resources or budget to support a big R&D programme? The Manufacturing Foundation in partnership with MAS West Midlands and the British Chambers of Commerce explored the experience of a number of SMEs and found a common approach to successful NPD, which was then summarised into a five-stage process. Find out more about their results…

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